Welcome to Benefits Business for October. Open enrollment is squarely in sight for many of you. This is an excellent time to show employees how important they are to you and your business, and market your company brand to them. After all, your benefit program may be their most valuable financial asset, and its value cannot be understated. Taking this opportunity to explain (and explain again!) the essential components of your plans will increase employee understanding, appreciation and engagement. Please let us know how we might assist in these efforts.